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Bespoke Menswear Trend Forecasting

Research Forecasting

Turning change into relevant product direction.

The objective isn't to follow trends. It's to understand what is changing early enough to make better decisions.

We build research around your brand, customer and commercial question — then translate the relevant shifts into product direction.

Spring/Summer 2027 colour and reference directions across three palettes: blue and teal, sand and olive, and rust and brown, each paired with runway, product and material references.
What We Look At

Culture

The shifts influencing how people want to dress.

Customer

Changing attitudes, behaviours and expectations.

Market

Menswear, competitors and emerging opportunities.

Product

Silhouette, colour, material, detail and category.

Research Built Around the Question

Not every brand needs the same forecast.

We start with the decision you need to make — not a generic view of the season.

Brand / Customer / Market / Product / Timing

From Signal to Product

Signal

Relevance

Direction

Product

Action

Research becomes valuable when it changes what you make.

Call out: shorts, Spring/Summer 2027 — runway and product references for the season's shorts direction. Call out: pastel colours, Spring/Summer 2027 — runway and product references for the season's pastel colour direction.
What the Research Can Inform

From insight to collection.

Positioning Collection Silhouette Colour Material Product
When to Bring Us In
  • 01

    You're planning what comes next.

  • 02

    You need to know what matters to your customer.

  • 03

    You're entering a new category.

  • 04

    You need an external point of view.

Model wearing an oversized brown hooded sweatshirt and matching sweatpants, part of the season's key silhouette references.
What You Leave With

Know what to make next.

Direction

What matters now

Opportunity

Where to move

Product

What to make

Action

What happens next

Work With Us

Have a menswear question? Bring us in.

Launching a brand. Building a collection. Entering a category. Rethinking what comes next.

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Projects / Consultancy / Ongoing Support